Sweetgreen Has Canceled Sweetlife Festival
As major music festivals begin to roll out their summer lineups, there’ll be one missing this year–salad chain Sweetgreen has axed its annual Sweetlife Festival. The Washington Post first reported the news.
The event initially started as a small block party in Dupont Circle before moving into Merriweather Post Pavilion in 2011. Sweetlife was known for hosting buzzy music acts like Kendrick Lamar, the Weeknd, The 1975, Halsey, The Strokes and Phoenix along with equally-as-buzzy local food vendors.
But Sweetgreen co-founder Jonathan Newman told the Post that it’s time for Sweetlife to go back to its roots. “We wanted to make it more intimate, we wanted to bring it into the city, and we wanted to make it free,” he said.
Instead, Sweetgreen will host a series of Sweetlife-esque events that’ll fuse music and food into more community-oriented experiences. Newman also mentioned to the Post that a neighborhood block party is also in the works, which is slated to take place either in May or June of this year.